With the busy lives that we tend to lead it becomes difficult to pay attention to ourselves. Most people also have others that they have to care for, causing them to put others before themselves. But if you do not stop and make time for yourself then you cannot be there to make others happy as well.
Life is for a too short to be filling it with sub-par experiences and items. Spoil yourself, take a trip, buy yourself a gift, or just spend a day relaxing; but whatever it is make sure it is for YOU!