Hip Hop 50 will continue to run over the next three years and will encompass unscripted series and features, podcasts, and digital shorts by and about some of the foremost names in the genre, culminating with the 50th anniversary of the genre in 2023. The initiative is driven by Nas and Mass Appeal Chief Creative Officer and Emmy-nominated partner Sacha Jenkins (Wu Tang Clan: Of Mics And Men, Bitchin: The Sound And Fury Of Rick James
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